• Livingetc loves: Belvedere Vodka with Thierry Boutemy at Milan Design Week

    by  • April 13, 2017 • Uncategorized • 0 Comments

    ii_15b3d84c99a9cd52The future direction of furniture starts each April at the Milan Design Week, with both the Salone del Mobile fair and the fringe Fuorisalone. It’s the biggest landmark in the design calendar, offering a week-long feast of inspiration as leading brands launch their new product and trend-setting studios host immersive experiences, from styled apartments to oversized bubble machines.

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    But the beauty of design week does not end there – it also lies in the rare access visitors have to private palazzos. Grand mansions, usually closed to the public, are rented out by brands as stages for funky events. It’s an incredible opportunity to peek behind closed doors and visually devour gorgeous architecture.

    For Livingetc, one such pop-up particularly shone out this year – a serious challenge when the diary gets so crowded. Belvedere Vodka collaborated with celebrity florist Thierry Boutemy to set up a temporary installation in Palazzo Borromeo D’Adda on Via Alessandro Manzoni. The stunning private property is only open to visitors for a few days a year, for the Belvedere pop-up, which takes places in its expansive gardens.Drawing Proposal Belvedere.inddEven if you’re not into floristry, Boutemy’s name may well ring a bell – he sprung to fame after creating the gardens for Sofia Coppola’s film Marie Antoinette. Now his work ranges from Kanye and Kim’s wedding to collaborations with Viktor & Rolf and Lanvin.

    For Belvedere, Boutemy created an installation made only from the raw materials in the vodka – he (with the help of eight assistants) spent four days building arches out of rye and hanging additional bundles from the roof of the structure. He also added in citrus fruits, to make reference to Belvedere Spritz – a simple cocktail that celebrates the characterful taste of the vodka, as it uses only fresh herbs and generous wedges of orange, grapefruit or lemon.Thierry Boutemy x Belvedere Vodka_7

    ‘I was inspired by Belvedere Vodka’s natural ingredients and expert craftsmanship,’ explains Boutemy. ‘Like Belvedere, my creations focus on the raw naturalness of things. Often you only need a few ingredients to create poetry.’ For Livingetc, the poetry came from the combination of the stylish installation and the gorgeous setting. Well, and one or two spritz, of course…

    Rye

    Watch a video from the event here.

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