• Prada’s catwalk set for success

    by  • January 14, 2013 • News, Uncategorized • 0 Comments

    At first glimpse, this might be mistaken as a stage set for an arty new play, but in fact it’s the latest catwalk concept by the mavericks of fashion, Prada. At the Men’s autumn/winter 2013 show, a vision of an ‘ideal house’ stood in the place of a traditional runway allowing the models to travel through the set like characters on a stage.

    Spacial agency OMA were commissioned to design the set as a sneak preview to their hotly anticipated range of new designs for Knoll, a 12 piece collection of versatile furniture due to be launched later in the year.

    Could this merging of furniture and fashion shows be the future of product launches? Watch this space…

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